Identity + ID Codes Rebrand

Civic Secure Identity Ecosystem needed a rebrand for two of their products. provides users the freedom to prove and control identity. ID Codes forges trust into digital communities. We delivered brand strategy, visual and verbal identity and brand guidelines.

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Identity_Logo_Progression.gif is a transparent and open-source marketplace, created by Civic, where you can pick and use what identity verification services you need and provide verification services yourself.



ID Codes enables real people to verify real relationships.

Our approach was to design an icon that could work flexibly as a badge, inspiring trust and building credibility through reputation.